Public Relations

National, regional, statewide or targeted to specific communities, MSE works to nurture relationships with targeted media, thought leaders, industry analysts, communities and vertical markets.

While some agencies go for volume-driven broad-based releases, MSE uses a boutique-style approach. Of course we can do the mass mailings as appropriate or requested. However, we find there's greater value in developing our VIP lists customized for each client. We prefer to handpick the most important, most influential contacts and we work to develop ongoing relationships with these individuals.

The world is constantly evolving, and so is MSE...by keeping up with new technology, new media and engaging in professional development on a regular basis.

Our Capabilities:
• Blogging
• Branding
• Brochures and collateral materials
• Business-to-business (B2B) communication
• Community relations/corporate responsibility
• Crisis communications (planning and implementation)
• E-newsletters
• Employee relations (newsletters, Intranet, brochures, events)
• Integrated messaging (internal, external, web, ads/marketing/PR)
• Media relations (online, print, broadcast, consumer, B2B, trade shows)
• Media training/coaching
• Online press kits/newsrooms (creation and maintenance)
• Podcast development, production and posting
• Press releases (writing and distribution)
• PSA (public service announcement) writing, production, distribution
• Reputation management
• Social media strategies, implementation and monitoring
• Trade show preparation and media relations
• Traditional newsletters
• Viral video (production and posting)
• Vlogs (concepts and posting)
• Web writing and consultation (including SEO: search engine optimization)