Public

People still ask, "What exactly do you do?"

There's a gray area between Public Relations and Marketing, and sometimes the two overlap.

Many people think that Public Relations is all about writing press relations and getting clients coverage in newspapers, magazines, on television and radio. And yes, we do this type of media relations. It is considered the nuts and bolts of the Public Relations profession.

We also do work to launch new and exciting products and companies. We focus on branding. We create events (for media, community and business contacts) and help clients prepare for trade shows. We also help clients communicate better to build strong relationships with their employees.

We write newsletters and websites and we produce public service announcements for radio and television.

Reputation management, corporate responsibility and community involvement are all aspects of public relations. Integrated messaging keeps communication consistent between a client's media, brochures, websites and advertising.

The media world is changing and so is MSE...by keeping up with new technology and "new media" such as bloggers, and using podcasts and RSS feeds to help clients reach their audiences on popular turf. Marcia Simon's roots as a radio and TV journalist are a real advantage when it comes to using visual "media" like YouTube and MySpace for promotion.

Whether national, regional or local (statewide or specific DMA) MSE works to nurture relationships with targeted writers and editors. While some agencies go for volume-driven broad based releases, MSE uses a boutique-style approach. Of course we do the mass mailings as appropriate. But we also spend time developing our VIP lists customized for each client. We prefer to handpick the most important, most influential reporters and develop ongoing relationships.